Practical guides on pretesting, AI respondents, and running behavioral studies that hold up.
We benchmarked AI respondents against a published dataset of 17 classic behavioral experiments. Here's what replicated, what didn't, and how to use AI pretesting honestly.
August 9, 2026 · 5 min readA practical checklist for catching broken logic, dead manipulations, and confusing wording before you spend your participant budget.
August 7, 2026 · 4 min readA plain-English guide to sample size and statistical power for behavioral studies — and how to avoid the underpowered pilot trap.
August 5, 2026 · 6 min read